Hey, thanks for being here. Here's a bit about me.

I spent 17 years as a senior communications executive at Christian Louboutin, building a global luxury brand across London, Paris, and New York. I could craft business and comms strategy for days, develop any brand’s story — except my own.

That gap — between professional competence and personal articulation — became the foundation of my work today. I learned that you can’t do meaningful communications work without doing the foundational inner work first. You have to know who you are before you can figure out what to say.

Now I help others bridge that same gap. I work with founders, leaders, and professionals who are navigating the space between their inner narrative and outer communication — people who know what they’re building but haven’t yet found the words, or who sense a misalignment between who they are and how they’re showing up.

My background spans both worlds. I spent over two decades in luxury fashion, working across retail, operations, PR, and global communications — eventually becoming Christian Louboutin’s first SVP of Global Communications — a most unexpected career arc for someone who wanted to be a singer. I’m also a certified mindfulness meditation teacher and coach. That blend between strategic business thinking and contemplative practice is what makes my work distinctive.

I speak, write, and research on Story of You: the work of aligning who you are with how you communicate. Through Le Trente, my social learning studio in Geneva, I facilitate workshops, curate online and in-person sessions with guest contributors, host two podcasts (Out of the Clouds and The Mettā View), and publish regular writing on story, identity, authentic communication and the future of work.

I process most of my thinking through writing — not in brainstorming sessions or speaking off the cuff, but on the page. My newsletters aren’t "content" (I really dislike that word); they’re my actual practice, made visible to those who put their name on the list. I’m modeling the work in public because I believe that’s how community is built: through consistent, thoughtful presence and the willingness to show your thinking as it develops.

Before you can communicate clearly, you have to do the work of knowing what you’re trying to say. That’s where I come in.

I work with individuals and businesses at the same inflection point: you know what you want to build or become, but you can't quite articulate it yet. For professionals, this might be a career transition, a leadership challenge, or a disconnect between your expertise and your story. For businesses, it's when your vision is clear internally but hasn't translated into coherent external communication. I start with foundations—the core questions about purpose, values, and intent—then build the clarity that makes everything else possible.

Story of You workshop – My signature program for reconnecting to yourself and clarifying your communication (look for upcoming dates on this Luma calendar)

Consulting – Custom strategic communication work for businesses and brands - get in touch: anne@avm.consulting

Le Trente workshops & salons – Browse the schedule for live programming in Geneva and online

Loving Kindness 101 – A foundational meditation course available on Insight Timer

Join the community – Sign up below to get updates on Story of You programs, receive newsletter ,The Metta View, and news from Le Trente's offerings.

Not sure? You can read and listen to previous newsletters on the website. Enjoy!