Giuliva Heritage collaborate with H&M

- Aug 24, 2020

Giuliva Heritage, the Italian brand launched only a few seasons ago by husband and wife duo Margherita Cardelli and Gerardo Cavaliere, is launching its first collection with fast fashion giant H&M this coming September 3rd. I have been lucky to know them as friends and see this incredible project since its early beginnings, with a selection of a mere six coats presented during Paris Fashion Week only three years ago, and I believe that their path to success comes not only from for the mountain of hard work they have put in but also from the dedication to their their vision. The timeless appeal of their take on Neapolitan tailoring for women's RTW (and now with men's pret-a-porter as well) is a real inspiration, as is their love for the ateliers and craftsmen who make it.
How does this live alongside fast fashion? Well, read through the Vogue interview below.
The campaign, shot near their office in Rome, does justice to just that and might make you dream of a Roman holiday, wearing Giuliva Heritage for H&M.