AVM

This path is for the ready.

Seeking clarity, vision, this may be the path for you.
"WE ARE ALREADY WHOLE. WE JUST NEED TO REMEMBER THAT, AS WE WORK OUR WAY THROUGH THE MUDDY, SHAKY, QUICKSANDS OF THIS EARTHLY ADVENTURE."
Anne V Mühlethaler

I'm a story coach.

But not just a storytelling coach. I work with all the stories that power our lives. The ones we tell ourselves. The ones that live below the surface and keep us away from what we want. The stories we failed to rewrite and now take as truths. The stories that say we can only "be" such and such—when in reality, so much possibility exists out there.

My own story is ironic. I used to tell myself I didn't know how to tell a story. And yet this very skill I thought I lacked became the foundation of my entire career.

First at Christian Louboutin—growing from sales assistant to account executive, general manager to global head of communication. And then things got hard again. I felt uneasy. While I love talking (I'm an enthusiastic introvert), I couldn't figure out how to make it natural to talk about myself. Tough when you're a free lance business advisor.

But during that time, instead of forcing the process, I got coached. Then I became a facilitator. A credentialed coach. A mindfulness meditation instructor. I started writing. Podcasting. All of these explorations seemed without thread.

And yet, they all served a singular purpose.

Today I'm like some form of living tapestry, experiences and skills woven together over time, with flourishes for passions and quirks. And there is nothing I love more than to support people who are looking for my unique combination: empathy, curious intellect, an obsession with storytelling and mindfulness, all in service of their journey.

Journey. I know. That word can sound so... new age.

Years ago, my father said to me—not in a warm and fuzzy way—"I know that you'll always get to where you want to be. But I worry that you'll always take the hardest path to get there."

He was sitting at his antique desk, his back to me. My young self took this as a message that I was somehow defective. Wrong. That I'd be setting obstacles in my own way and should know better.

Years later, thanks to a podcast conversation, I heard the famous line from James Joyce:

"Think you're escaping and run into yourself. Longest way round is the shortest way home." — Ulysses

At that moment, I knew. What may look like a roundabout, complicated, snakey or jumpy journey is simply our life's path.

 A picture of an older man near a desk and books, photographed from the back

What I'm offering

My hope is that I can accompany you on your way. So that in moments of doubt, of stuckness, when you come across obstacles that feel insurmountable—I help you find the wisdom, the strength, and the skills to make it. Your own way.

This is a 9–10 month partnership. Not because I want to lock you in, but because real transformation—the kind that lasts—takes time. It takes showing up again and again, even when life throws what Anne Lamott calls "cosmic banana peels" in your path.

Think of our work like painting. With each stroke, with each exploration, we become a little more precise. We dream a little clearer. And then we build.

Together, we might work on:

The stories you tell yourself—and the ones you're ready to rewrite
Your nervous system—staying grounded when life gets loud, or heavy
Your self-trust—so decisions stop feeling so heavy
Your voice—clear, confident, no longer driven by fear or second-guessing
Your dreams—first wide and wild, then refined with precision
Your obstacles—dismantling the limiting beliefs that keep surfacing
Your vision—and the accountability to actually bring it to life

The areas will always be shaped by your needs. I work with flexibility, because you won't be the same person in month nine that you are in month one. That's the point.

What this requires

This path is for the ready.

The investment is high. Not just financially—though that too—but in time, honesty, and commitment. This is for people who are done skating on the surface. For those who want to dive deep and rewrite their stories, not just tweak their communication skills.

Time: 1–2 hours live with me every week, plus 1–2 hours of your own work between sessions. For 9–10 months.

Accountability: Think of this programme as the highest level of accountability. The kind of mentorship, coaching, and advisory blend I'm offering will help you move toward where you want to be—but only if you show up fully.

Investment: This is discussed on our first call. What I can tell you now: it reflects the depth, the duration, and the transformation this work makes possible.

A testimonial from Anne's former client, Hanna
a quote from Nina Runsdorf about working with Anne Muhlethaler
A testimonial from Anne's former client, Sophie, saying: If you’re waiting for a sign to work with Anne — this is it! When I started coaching with her, I had one clear question in mind. By the time we finished, I had twenty more. And that’s a good thing. Anne created the space I needed to untangle my thoughts and stood beside me to explore uncharted territory, always ready with some words of wisdom and a quote or two. Her presence and way of seeing the world absolutely changed mine. And I have no doubt she’ll change yours too.

Other ways to connect

If this level of commitment isn't where you are yet, the door is still open.

Group sessions and workshops through Le Trente and other spaces (check our Luma Calendar for details) or my website
Free guided meditations every Sunday on Insight Timer
Discover my first online course Loving Kindness 101, also on Insight Timer
Listen to me on Out of the Clouds, my long-running podcast at the crossroads between business and mindfulness
Discover The Metta Interview where I host generous conversations with brilliant humans

I'll be here when the time is right.

If you wonder whether this is worth the investment, here's a thought: I helped build Louboutin World. What if you had me by your side to help build yours?